In the 21st century, digital marketing is one of the most efficient strategies for reaching new clinicians. Because of this many medical staffing firms, medical systems, and telemedicine firms have sought to install new digital marketing tactics in search of their ideal candidates. The problem is, that most of their initiatives won’t achieve their desired results.

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In this guide, we outline a proven process for creating a competitive advantage in your online recruitment strategy using Google. Follow the same exact steps we used to help one client attract 150 new qualified candidates/mo.

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Although there are many factors that impact your staffing firm’s growth, the following marketing mistakes are endemic to the staffing industry and have a negative impact on your top-line growth

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According to estimates by BusinessWire, approximately one in every five dollars spent is wasted.

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Jay Abraham, master of marketing said that one of the most valuable things any business owner can do is to calculate the marginal net worth of a new client or customer. The marginal net worth, or commonly referred to as “Client Lifetime Value” is quite possibly the most important metric in business.

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