Clinician Attraction 360°: Your Strategy to Secure 10+ Monthly Placements. Book Your Discovery Call Now, Here!
As a staffing firm, your No. 1 goal is to find the best talent for your clients. And in today’s digital age, that means leveraging the power of online job search platforms. One such platform that is essential for staffing firms to post their job openings is Google for Jobs.
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It seems like everyone in the staffing space is looking for a new lead source to find their ideal candidates. There are new sources popping up all over to find candidates, but one fact remains the same:
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Here are the three biggest mistakes that staffing firms make when advertising on Google and what you can do to fix them!
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If people don’t know about your open roles, they can never inquire about them.
The key to having people coming to you, inquiring about your openings is to be more visible where job seekers hang out (online and on their mobile phones).
Being visible online requires marketing.
But what happens when you don’t have the time or internal expertise to become more visible?
Do you ignore the problem?
Sure, you could, but chances are your competitors won’t…
Do you go out and hire a team?
Sure, you could, but it’ll cost you and results won’t happen overnight…
Do you ask your internal employees to handle it?
Sure, you could, but you’ll take them away from their main focuses..
So what do you do when you need online visibility, in a cost-effective and timely manner?
You hire a dedicated team of professionals.
In this SIA Staffing Stream article, I explore how hiring a dedicated team of experts devoted to improving your marketing could be a gamechanger for your business.
The Staffing Stream is SIA’s guest blog.
Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. The company’s proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. For more information on SIA, please visit the SIA website.
The amount you invest in marketing can make or break your firms growth. Check out this article on how much you should invest in your staffing firms marketing.
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Here are 10 ideas you can use within your staffing firm to reduce your costs to acquire candidates and subsequently improve your sales and marketing ROI.
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Here are 10 ideas you can use within your staffing firm to reduce your costs to acquire candidates and subsequently improve your sales and marketing ROI.
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Learn Why Medical Staffing Firms Should Wean Off of Job Boards and Consider Google Marketing to Attract Clinicians
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In a highly competitive market for attracting clinicians and medical facilities, your firm has to have something that makes it stand out. Differentiation or how you set your firm apart from the competition through specific elements is the #1 opportunity to increase your firm’s competitive advantage in the market. Despite this fact, most owners build brands that try to be everything to everybody and end up lumped together with the masses of “me-too” brands.
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In the 21st century, digital marketing is one of the most efficient strategies for reaching new clinicians. Because of this many medical staffing firms, medical systems, and telemedicine firms have sought to install new digital marketing tactics in search of their ideal candidates. The problem is, that most of their initiatives won’t achieve their desired results.
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