3 Mistakes Staffing Firms Make With Google Ads (And How to Fix Them)

According to Recruiter.com, over 70% of all job searches begin on Google, means your staffing firm should be present on Google! 

The problem is, reaching the absolute top 3 spots requires that you advertise on Google.

However, after auditing hundreds of Google Ads accounts of I’ve come to find that most staffing firms advertising on Google haven’t quite gotten it figured out. They’re running campaigns that target the wrong people, wasting money and ultimately underperforming relative to the competition.

In this SIA Staffing Stream article, I explore the biggest mistakes staffing firms make when advertising on Google and surefire strategies to fix it!

Read the post here.

The Staffing Stream is SIA’s guest blog.
Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. The company’s proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. For more information on SIA, please visit the SIA website.

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