How Much Money Should Staffing Firms Spend on Marketing?
Marketing is the lifeblood of most staffing firms as it allows you to get the attention of potential candidates and clients.
The amount that you choose to allocate towards your marketing budget can be the difference between an average or breakthrough year.
In this article, I’ll share with you some frameworks for deciding, just how much should your staffing firm invest in marketing.
The Staffing Stream is SIA’s guest blog.
Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. The company’s proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. For more information on SIA, please visit the SIA website.